Page 43 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Distinctive Value
High Touch
The Pulse Library
The Pulse Library – Send to Contacts
The Warehouse will now have a section called “Pulse Issues‟. This area archives all issues of The Pulse that have been sent out in the past. Each new Pulse issue will be archived in this area after it is sent out.
If you have a client, contact, or referral source that might have an interest in any of the topics that are in the inventory, you can now send them any of the Pulse issues along with your custom comments.
As you know, putting a contact on The Pulse program will ensure they get the sample note, as well as all future Pulse issues from that point forward. However, that also means that new people won't get the issues that have already been sent. That's why we're making them available to you to use as additional electronic marketing collateral with some “oomph‟.
This is a custom method of providing Distinctive Value to contacts based on their interests, and your individu- al efforts. You can complement the current issues of the Pulse with any of these
issues that you feel are appropriate for any of your contacts or clients.
Note 1: The default introductory Pulse that every new entry into the system receives contains the Ted Ed video How to Practice Effectively for Just About Anything, the Motivation Management article, and the book review for Daniel Pink’s To Sell is Human. You may not want to send those particular issues because they will get them if you enroll the contact in the program. You can also customize the introductory Pulse issue with videos of your choice if you prefer.
Note 2: Sending the Pulse inventory issues will not automatically enroll the recipient in the program itself, so be sure you do that as well.
Note 3: You can test the system to see what it looks like by enrolling as a recipient on the easy to use form in The Warehouse.
Manual Revised: April 3 2025 Confidential
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