Page 44 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Distinctive Value
High Touch
Drip Marketing Campaigns
Drip Marketing Campaigns
The purposes of a drip marketing campaign:
a) Stay in touch with many people simultaneously
b) Stay in touch regularly with any one person – each touch is a rose c) Provide valuable information to others (DV) – be a giver
d) Use technology to enhance your practices
e) Be progressive
We have put together a number of campaigns with content for you. For example:
a) Let’s say you want a drip campaign to promote your own services at Schooley Mitchell that you can
use with prospective clients and referral sources etc.
b) Let’s say you want to give people advice about using social media in their business
c) Let’s say you want to send simple sales tips to people in order to help them in their businesses
d) Let’s say you want to stay in touch with prospects who have gone cold by sending Good News sto-
ries
e) Let’s say you want to leverage large client case studies with prospects or other contacts so they see
the value we deliver
• Selling Schooley Mitchell Services – these items are complementary to your selling efforts, they are not your selling focus. You will not get a boatload of clients just because you send out emails, each one is a deposit into the relationship bank account.
• You can add or subtract to the campaign as you see fit to send to your audience(s)
Manual Revised: April 3 2025 Confidential
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