Page 42 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Distinctive Value
High Touch
Introduction to The Pulse
Dear (Recipient First Name):
One of the great programs we have at Schooley Mitchell is called ‘The Pulse’, also known as The Schooley Mitchell Business Education Network.
We provide this program free of charge to all of our business contacts, and to all of our clients. It’s just an added value we provide to the people we have come to know.
The program is both educational and enjoyable. We will send an email to you every couple of weeks containing one of the following items:
1) A short video or audio of a prominent business speaker that we have engaged (informative and enjoyable)
2) A book review of a recent business book (we know you’re often too busy to read the whole book and yet the information can be so valuable to help keep you up to date with current practices and ideas)
3) A brief article about a pertinent business topic of the day
I have arranged to have ‘The Pulse’ delivered directly to you. Of course, you can opt out at any time, but I think you’ll find it very valuable if you give it a try a couple of times. If the item delivered has business value for you then you will benefit on an ongoing basis but if a particular item doesn’t interest you then you can simply delete it.
This program is just our way of helping you with your everyday business strategies and challenges. Enjoy!
Yours truly,
(Your name) Schooley Mitchell
Manual Revised: April 3 2025 Confidential
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