Page 41 - Schooley Mitchell Marketing Manual
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SCHOOLEY MITCHELL
MARKETING MANUAL
Distinctive Value
Connect in a Meaningful Way
Connect in a Meaningful Way
• Pulse – Illustrates caring; nobody else does it
• Drip Marketing
• Personal Interest – Deliver knowledge-based information (Distinctive Value) to address the personal interests of the individual
o When asked how you knew something personal about your prospect, explain: “Because it’s my business to know my clients and potential clients.”
• Acknowledge the anniversary of signing your Service Agreement with them each year; Show the importance of the relationship and send them something of value
• Send thank you cards and letters
• Look for ways to deliver personal value – Think hard about this process!
Manual Revised: April 3 2025 Confidential
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