Page 215 - Schooley Mitchell Marketing Manual
P. 215
SCHOOLEY MITCHELL
MARKETING MANUAL
Objections
Isolate
Isolate
What’s hidden beneath the iceberg – beliefs/history/thoughts/hidden information. Ask at least 2 questions – keep asking if necessary – SEEK TO UNDERSTAND. What/Why/How – uncover the real reasons behind the objection.
Manual Revised: April 3 2025 Confidential
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