Page 213 - Schooley Mitchell Marketing Manual
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SCHOOLEY MITCHELL
MARKETING MANUAL
Objections
Recognize Questions vs. Objections
Use the A-I-C-P-C Framework every time. A - Acknowledge
I - Isolate
C - Confirm
P - Problem solve
C - Confirm (for the next step)
  Manual Revised: April 3 2025 Confidential
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