Page 217 - Schooley Mitchell Marketing Manual
P. 217
SCHOOLEY MITCHELL
MARKETING MANUAL
Objections
Problem Solve
Problem Solve
Don’t rush to get to this point – use the whole process – A-I-C-P-C.
That’s where inexperienced people fail – don’t go to this step when you hear an objection. Most of the time the answer is something we actually have/offer – they just didn’t realize it.
Stories are the most effective way of problem solving.
Manual Revised: April 3 2025 Confidential
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