Page 145 - Schooley Mitchell Marketing Manual
P. 145
SCHOOLEY MITCHELL
MARKETING MANUAL
Networking
Memory Hooks
Memory Hooks
Memory description that will be remembered – gain attention when speaking
• “Do you know any businesses that would like to keep their money – they can probably use our service.We ae the profit keepers.”
• “We're the Robin Hoods in the Forest of Business Costs. We steal money from the big, bad vendors for our poor little clients.”
• “Have you ever been mad at the courier company? We help get revenge!”
• Get five people to stand. Then tell one of them to sit down. “80% of companies – four out of five – experience telephone billing errors according to a U.S. survey.”
• “Do you use the weigh and pay it method?‟ Most companies do when it comes to bills – if it weighs the same as last month it's off to accounts payable.”
• “I thought fiber came in cereal – now I talk over it!”
Manual Revised: April 3 2025 Confidential
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