Page 64 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Referrals
Promote Your Clients SMARRT Relationship Builder
Promote Your Clients (continued)
Execute the SMARRT Relationship Builder steps to promote your clients:
8) Send your client a Schooley Mitchell thumb drive with valuable content on it including unique music and a short video featuring Harvard Business School social psychologist Amy Cuddy. Send along an email to describe the content.
9) Draft an email asking your client for a time to do a short interview with one of our media specialists, who will write a feature story for them – for our website and theirs, and their social media. This story can feature them or their business or a charity. Follow up with a phone call if they don’t respond to email.
10) Send your client a book of current interest along with a note.
11) Draft an email to your client asking them if they have any promotional video/audio/materials that you can post for them on your Splash Page. Explain the value it would provide to them.
12) Send your client more valuable content links
13) Send your client a handwritten note on the anniversary date of your Service Agreement with them
14) Put your client on the Sales Tips Drip Marketing Program and send them an email let them know they can use it to send to their contacts.
Warehouse > Libraries > Sales & Marketing Library > Promote Your Clients
Manual Revised: April 3 2025 Confidential
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