Page 63 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Referrals
Promote Your Clients SMARRT Relationship Builder
Promote Your Clients
Execute the SMARRT Relationship Builder steps to promote your clients:
1) Send your client a small package of Schooley Mitchell logo chocolates along with a handwritten note.
2) Send a Schooley Mitchell flashlight with a handwritten note.
3) Do a positive review for your client on Yelp, Angie’s List, TripAdvisor, Spiceworks, Google Reviews, etc.
4) Send a Schooley Mitchell Branded Starbucks Card with a handwritten note.
5) Promote your client by drafting a short promotional message and posting it on your social media sites including LinkedIn, your Schooley Mitchell Facebook page, and your Splash Page. Send an email to the client to explain.
6) Post the logo/image from the client website on your Splash Page in the News and Resources section, under the title ‘Featured Client,’ with a link back to their site. Send an email to the client to explain.
7) Send a testimonial letter to your client electronically, along with a note of explanation, and offer to send a hard copy in the mail. The testimonial can endorse their goods or services, or touch on the company’s work in the community, charitable efforts or awards.
Warehouse > Libraries > Sales & Marketing Library > Promote Your Clients
Manual Revised: April 3 2025 Confidential
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