Page 65 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Referrals
Promote Your Clients SMARRT Relationship Builder
Not every client will be a natural fit for each step of the SMARRT Relationship Builder. Consider substituting steps with the following:
• Send your client a Distinctive Value article.
• Put your client on the Pulse and send them a note to let them know they can share the content with their own contacts, use in newsletters, etc.
• Ask your client if they would like to put on a webinar/seminar to pass on their special knowledge and skills to your other clients.
• Send an email to another client/contact promoting your client's products or services.
• Write a recommendation for them on LinkedIn.
Use Google Alerts to keep tabs on your client:
• Set up alerts for their name and their business name, and any new content indexed online or any mentions in the news will be delivered to your inbox.
• Use that information in your relationship building strategies. For example, if they win a big award and are featured in the newspaper, you will receive an alert. You can then promo that accomplishment online, or reach out to them to offer congratulations with a handwritten card.
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Manual Revised: April 3 2025 Confidential
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