Page 62 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Referrals
Promote Your Clients SMARRT Introduction
SMARRT Introduction
Please do not explain the program to your client ahead of time. You are just asking for a negative reaction if you do that.
Think about when you received a gift from someone that was unexpected and how good it made you feel. That's much, much better than saying, “Hey, I'm going to give you something tomorrow.”
If you try to explain what the program is all about you are missing a significant part of the value. Expectations get out of whack and misunderstanding takes place. By simply continuing to deliver the individual values in the program unexpectedly your likability increases much more. If you explain that we will be doing this, or doing that, each month in the future you will get people that will say, “Don't bother.” Lost opportunity.
Just let it happen and don't over think it. Just do it as outlined in The Warehouse. The feedback we continue to receive is nothing short of fantastic so please just trust the process and don't even mention it to the recipient.
Manual Revised: April 3 2025 Confidential
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