Page 25 - Schooley Mitchell Marketing Manual
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SCHOOLEY MITCHELL
MARKETING MANUAL
Introduction
Client Evaluation Criteria
A Marketing Study in the United States, based on actual responses by prospective business clients, documenting the reasons they picked particular professional firms for service, resulted in the following ranking:
1) Specialization in their particular industry
2) Recommendation of other clients
3) Recommendation of third party (lawyers, bankers) 4) Aggressiveness of the firm
5) Current client list – who is on it
6) Size of organization
7) Fees
Manual Revised: April 3 2025 Confidential
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