Page 27 - Schooley Mitchell Marketing Manual
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SCHOOLEY MITCHELL
MARKETING MANUAL
Introduction
Schooley Mitchell 4x4 Concept
THE SCHOOLEY MITCHELL 4X4 CONCEPT
The four Purposes of Business are:
Get Customers
Satisfy Customers
Keep Customers
Grow Business with/from Customers
The four Basic Currencies of all trade are:
Money Time Security Knowledge
4x4 Concept – Purpose and Benefits/ Objectives and Currencies
  Get Satisfy Keep Grow
Money X Time
Security Knowledge
Manual Revised: April 3 2025 Confidential
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