Page 24 - Schooley Mitchell Marketing Manual
P. 24
SCHOOLEY MITCHELL
MARKETING MANUAL
Introduction
Client Evaluation Criteria
Prospect's Evaluation Criteria
As a professional advisor to business clients (accountant, lawyer, architect, engineer, cost reduction consultant), what criteria do you think those business clients evaluate before they choose you as an advisor rather than choosing a competitor. List five criteria that you feel will be evaluated, beginning with the most important.
Manual Revised: April 3 2025 Confidential
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