Page 23 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Introduction
Your Community Vendors
Promote Your Supplier
Note to the owner of the business that you are sending the testimonial to on an unsolicited basis. Explain the values they receive because of this letter.
Dear Jenny:
Every time I visit your store I come away feeling that you have gone out of your way to be friendly and helpful to me.
As a result, I thought I would write a letter of recommendation for you. I don’t know if you will find it useful but I hope you do.
I have mailed you a hard copy so you have that copy to use as you wish but I am also sending you an electronic version to use as well. When my customers recommend me I find it useful to post on my website and social media sites, and also to send to people from time to time.
I will also post it to my website at www.schooleymitchell.com/smith with a link back to your website for you. Hopefully that will create a little extra traffic for you, and if nothing else that link back to your site will create some search engine optimization value for you.
I really appreciate your commitment to run a great business and I just wanted to show you that sometimes people take note of a job well done.
Yours truly,
John Smith Schooley Mitchell
Manual Revised: April 3 2025 Confidential
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