Page 22 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Introduction
Your Community Vendors
Promote Your Suppliers
Example of a testimonial that you write without being asked for every business where you purchase personal goods or services. Use the second paragraph to promote them generally and the rest to describe your experience and happiness. Never use the exact same letter twice.
No Date
To Whom It May Concern:
When I go to a convenience store to pick up a few supplies I don’t really expect too much. However, whenever I visit Quick Stop at Front and Lake I always feel as if I have been treated well.
Quick Stop is a chain but each store is customized for the neighborhood where they operate. They stock thou- sands of commonly needed items so their customers can meet their needs without having to deal with the big grocery stores. Lots of parking and friendly service is their motto.
I would say they meet that standard every time I visit. Whether it’s Jenny Chan, or one of her well trained employees that serves me, it’s always friendly and efficient. I don’t think I have ever visited the shop when they didn’t have what I needed.
I appreciate the hard work that Jenny puts into her small businesses and I would recommend her Quick Stop store to everyone within driving distance.
Yours truly, John Smith
Manual Revised: April 3 2025 Confidential
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