Page 20 - Schooley Mitchell Marketing Manual
P. 20

SCHOOLEY MITCHELL
MARKETING MANUAL
Introduction
Your Community Vendors
Promote Your Suppliers
Example of a testimonial that you write without being asked for every business where you purchase business goods or services. Use the second paragraph to promote them generally and the rest to describe your experience and happiness. Never use the exact same letter twice.
No Date
To Whom It May Concern,
I recently met with a colleague at Earl’s restaurant for a business lunch and my experience could not have been better.
Earl’s is the fastest growing Casual Dining restaurant chain in the city. They feature a varied fare to appeal to all tastes with very reasonable pricing. Each restaurant boasts a certified chef to ensure quality standards are met for each dining experience. They really focus on special care for their clientele.
From the minute I walked in the door I was treated with respect and professionalism. I was greeted with an earnest smile and a happy greeting. They really did make me feel that they were pleased that I had chosen their restaurant for my business lunch.
At Schooley Mitchell we focus on getting to know our clients and colleagues so business lunches are frequent. My experience at Earl’s stood out.
The service was great and the food was great as well. The atmosphere was conducive to a good, professional conversation with my guest. While I know it was just lunch they made me feel welcome and satisfied to the degree that I felt compelled to write this letter of recommendation.
I really would recommend Earl’s to any business person wishing to entertain clients and build solid relation- ships.
  Yours truly, Jane Smith
Manual Revised: April 3 2025 Confidential
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