Page 19 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Introduction
Your Community Vendors
Promote Your Suppliers
Unsolicited promotion of every company where you buy goods or services – business and personal vendors
Every time you buy something, think of networking!
1) Letter of recommendation – once per week for a different vendor for a year Use the testimonial generator
2) Video testimonial – once per week for the following year
Let business owner know by sending a letter, then post the testimonial to your splash page with a link back to their site. Also post to your LinkedIn, Facebook, etc.
3) Share on social media and post to review sites eg. Angie's List, TripAdvisor, Yelp, Google Review, LinkedIn recommendation
Sample testimonials and letters available in the Warehouse: Libraries > Sales & Marketing Library > Promote Your Suppliers
Manual Revised: April 3 2025 Confidential
- 19 -