Page 206 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Cheat Sheets – Fuel
Manual Revised: April 3 2025 Confidential
- 201 -
Fuel Cheat Sheet
Our fuel analyst was able to negotiate with their fleet card vendor to incorporate a fuel discount into their services as well as removing the additional fees while still maintaining the fraud protection and fleet analytics services. This resulted in an annual savings of $22,000 with no change in fuel card provider.
Client 3: Parts Distributor
This client had eight vehicles that distributed construction parts throughout the state, which cost them $12,000 per month for fuel. Each driver had a fuel card for one specific gas brand which required them
to remember where each station was or to search to find one in unfamiliar locations. The card provided a small discount at any retail gas station but did not provide any discounts at truck stops, which is where the drivers frequented most.
Our analyst negotiated two great options for the client. The first option was to switch to a new fuel card that provided access to the same gas brand across the state including both retail and truck stop stations. In addition, the discounts were four times higher than the current fuel card, which resulted in $12,000 per year in savings.
The second option was for the client to stay with the current fuel card, however, the analyst negotiated to increase the discount twice as high while including the same discount for truck stops. While this discount was not as high as the first option, the client gladly implemented the second option in order to stay with their current provider.
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