Page 205 - Schooley Mitchell Marketing Manual
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SCHOOLEY MITCHELL
MARKETING MANUAL
Cheat Sheets – Fuel
Manual Revised: April 3 2025 Confidential
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Briefing Points
Category Pain Points
Fuel Cheat Sheet
Unsure of the best discounted stations in their area
Unsure of the margins on variable or fixed fuel rates
Lack of station availability for drivers
Doesn’t have the time to review large transaction reports regularly
Lack of control through company credit card
Implication Questions
Fleet
Do you have software to check which stations may offer the best fuel rate each day?
Do you have a method to verify that the discounts you receive are accurate on each invoice?
Do you have a process to ensure your drivers aren’t purchasing anything that is not authorized? Tanks
Do you have a process to compare gas margins for each vendor?
Do you have a database of gas vendor fees and tank rental charges?
Savings Opportunities
Negotiating a larger discount or reducing vendor margins.
Negotiating rental fees, delivery fees, card fees, service fees, or other monthly fees.
Optimizing fleet cards to reduce unauthorized purchases, improve fuel station availability, or integrate with telematics devices.
Stories
Client 1: Landscaping
A landscaping company with a fleet of 42 vehicles that was spending approximately $15,000 per month on one fuel card and another $9,000 per month on a second fuel card. Both cards offered discounts, but the client was not fueling at the correct stations in order to actually receive the discounts. In addition, the client paid for out-of-network and card fees.
Schooley Mitchell analyzed the stations that were being utilized by drivers and identified that they typically frequented seven different fuel brands, even though the discounts only applied to two. The analyst recommended two fuel card options that allowed discounts for all seven brands, plus an additional three brands that were in the client’s main footprint.
By amalgamating their two cards to one, the client was able to save nearly $10,000 per year. In addition, drivers could confidently go to any station in their area without fear of it being the wrong station. The new vendor provided the client with more control, better mobile app features and advanced reporting.
Client 2: Agri-Tourism
This client had four locations to operate: a farm, a retail store, a restaurant and lodging facilities. The client distributed products to nearby cities and each driver had a fleet card from a popular, major fleet card provider. The client had 90 fuel cards that received no discount at any fuel station brand and was paying approximately $30,000 per month. Within that monthly cost, the client was also billed for fraud protection, fleet analytics and high-risk fees.
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