Page 139 - Schooley Mitchell Marketing Manual
P. 139

SCHOOLEY MITCHELL
MARKETING MANUAL
Networking
Specific Ask For Every BNI Meeting
Specific Ask For Every BNI Meeting
If you do this right it can be the source of many referrals for you Stalk at least one member before the meeting (Know Your Members)
Go to every BNI meeting with a Specific Ask to a neighbor or vendor or a customer of a BNI Member Be safe and go with two in case one member is not there.
When you mention the name of the Specific Ask ensure you are not staring at the person that you know is familiar with the desired company. That seems contrived. Just mention the name of the target as an example of a what “a good client would look like for me” and continue. Hopefully the person that knows that company will bring that referral for you in the future.
Use this as you close your presentation each week – “And my featured prospect for this week is Jones Plumbing.”
This tactic will not only make it easier for your fellow members to make referrals to you which is good for them (it makes them look good), it also increases familiarity with what you are looking for if you do it meeting after meeting.
  Manual Revised: April 3 2025 Confidential
- 137 -























































































   137   138   139   140   141