Page 140 - Schooley Mitchell Marketing Manual
P. 140
SCHOOLEY MITCHELL
MARKETING MANUAL
Networking
Know Your Members
Know Your Members
List every member using the BNI Member Tracking Sheet
Fill in as much information as you can and then make it a mission to learn the rest of the information for every single member
Stalk them one at a time
1) Google their business
2) Google them personally
3) Go to their website
4) Google any businesses mentioned on their website 5) LinkedIn
6) Facebook
7) Twitter (X)
8) Instagram
9) Google Places
10) Drive by their business
Find out as much as you can about them for several purposes:
1) Specific asks at BNI meetings
2) Specific asks at 1-2-1 meetings/lunches
3) Better conversations at meetings and 1-2-1’s 4) Know their:
a. Neighbors
b. Vendors
c. Customers
d. Personal Associates e. Business Associates f. Association
g. Competitors
h. Promotion Strategies
i. Charities they support
j. Challenges
k. Other networking activities
Manual Revised: April 3 2025 Confidential
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