Page 137 - Schooley Mitchell Marketing Manual
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SCHOOLEY MITCHELL
MARKETING MANUAL
Networking
BNI & Referral Groups
BNI – Referral Groups
• Join Business Network Intl. or a similar group (ie., LeTip, B2B Power Network, BNI, Firestorm, National Association of Women Business Owners (NAWBO), Canadian Association of Women Executives & Entrepreneurs (CAWEE)
• Join only one group like this
• Mandate is to refer business
• Nothing wrong with joining a group like this and also a chamber-type group, and a service club too depending on time availability
• If you join two referral – based groups, both will feel betrayed
• Just being a member accomplishes nothing – You must Net – Work! • Attend regularly -- Commit
• Decide -- Follow our BNI Program
Manual Revised: April 3 2025 Confidential
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