Page 134 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Networking
Networking Questions
Five Networking Questions That Work Every Time
1) How'd you get started in your business?
People like to be the movie of the week. They will share their story while you listen actively. Make them the lead actor.
2) What significant changes have you seen take place over the years?
This is a great question. People love to tell the story of change.
3) What do you see for the future?
This is a spectacular question, which should provoke some insightful comments about needs.
4) What makes your approach different?
Give them an opportunity to do a little bragging.
5) What's the best way to promote your business?
This accentuates the positive. You are not looking for secrets, merely admiring business acumen and can probably open a two-way conversation about business building.
Adapted from 10 Networking Questions That Work Every Time Source: North York Chamber of Commerce; Connections; Jan/98
Manual Revised: April 3 2025 Confidential
- 132 -