Page 132 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Networking
Networking Commandments
# 7 – Deliver Your Message in 60 Seconds
• Deliver your message
• Practice various messages for various audiences • Stories take longer
# 8 – Exchange Business Cards
• Ask for two cards; One to keep; One to pass on • Keep a metal case for other's cards
# 9 – Spend Ten Minutes or Less with Each Person
• Don't lose sight of # 2
• Set a meeting for later
• Learn to leave conversations gracefully • Ask them to introduce you to . . .
• Introduce them to . . .
# 10 – Write Comments on the Backs of Business Cards
• Always carry a pen
• Always jot where and when you met / provides information to open next conversation • Pertinent notations – develop a coding system for common messages to yourself
• Record anything that will help you clearly remember the person
# 11 Follow Up With People You Meet
• You waste all your time if you don't follow up with the contact
Review these “Commandments” before each mixer
Manual Revised: April 3 2025 Confidential
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