Page 131 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Networking
Networking Commandments
# 2 – Set a Goal for the Number of People You'd Like To Meet
• Don't leave until you meet your goal • Exchange cards with each prospect
# 3 – Act Like A Host, Not A Guest
• Introduce people to each other
• Ask the actual host if you can help with introductions
• Direct people to food, drinks, materials, etc.
• Direct people to already formed groups and make introductions
• If you see someone sitting alone, introduce yourself and ask them if they would like to meet others
• Ask someone else to help you introduce people • Make friends even if you don't need to
# 4 – Listen and Ask “W” Questions
• Learn enough to have confidence that you want to do business with them or you could refer appropriate business to them
#5 Don't Get Caught in the Negative Norm
• The food is no good
• The speaker was mediocre • The room is not appropriate
# 6 – Give a Lead or Referral Wherever Possible
• Genuinely help others – Genuinely Network
• If you can't refer business, offer helpful information • Information on a networking group
• Information on a seminar of interest
• Information on a meeting/speaker of interest
Manual Revised: April 3 2025 Confidential
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