Page 127 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Networking
Building Your Network
Personal Contacts
Send “My New Business” Letter to as many as possible
Find the New Business Letter Warehouse -> CRM -> Manage -> Client Relations Letters -> My New Business Letter
Strong and Direct Contacts
Send them an “Introductory Letter”
Not too many at one time because the value is in the follow-up in the short term Include a pamphlet / slick
Strong, Direct and Medium Contacts – Active Networking
Invite them to networking organization
Carry their business cards
Refer business to them as much as possible
Manual Revised: April 3 2025 Confidential
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