Page 125 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Networking
Building Your Network
1. Where do they work?
2. Who is their spouse/significant other?
3. Where do they work?
4. Who do they influence?
5. Who do they know well?
6. Who are they related to?
7. Who do they meet?
8. What sports/clubs do they participate in?
9. Where do they live – neighbours?
10. How do you know them – will that reason lead to others? 11. When do you expect to see them again?
12. Can you think of something that would lead that person to discuss your business and possibly a direct lead or referral to someone to create a direct lead?
Can you move each person through:
1. Visibility (they know you)
2. Credibility (they do business with you) 3. Profitability (they refer to you)
Manual Revised: April 3 2025 Confidential
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