Page 94 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Referrals
Verticals
Vertical Marketing Strategy
Number 1
Can I help you improve your business? Can I help you achieve the goals you set for yourself when you decided to join Schooley Mitchell?
I am not saying this for any purpose other than trying to help you succeed.
I have put together some detailed sales strategies, some more immediate than others, that are the core to success in Schooley Mitchell. The question is, will you really examine these strategies and challenge yourself to think them through?
There is no magic, no trick, and no ‘special skill’ required to succeed. Only a commitment to do the things I will lay out for you, and to continue to do them. They work. They will work for you.
I will issue a series of detailed strategies and release them periodically. My hope is that you accept them, internalize them, and decide to act upon them. Exactly as laid out.
Strategy 1
The first strategy I will lay out is to select a vertical industry (or two) and really decide to pursue clients in that industry using the steps listed below.
There are so many examples of Franchisees that have done this and created significant success for themselves. Just a few examples include:
David Dow, IL – Non-Profits
Adam Smith, CA – Dental Industry
Mike Salazar, WA – School Boards and School Districts Marc Schwalb, PA – Manufacturing
There are many others as well.
Step 1 - Select
The first step is to select an industry you think you can attack. Why Focus on Any Vertical?
1) Access – they are in your area – or in your contact sphere
2) Your past experience in the industry
3) You have done well with a client and would like to have more of the same
4) Your passion to help in that industry
5) Other Schooley Mitchell Franchisees have succeeded in that industry – check Testimonials/Registries
6) It is simply intelligent – and it will make you more money – and bring you fulfillment & purpose
Decide today to select a vertical to attack.
Manual Revised: April 3 2025 Confidential
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