Page 93 - Schooley Mitchell Marketing Manual
P. 93
SCHOOLEY MITCHELL
MARKETING MANUAL
Referrals
Verticals
Vertical Marketing Strategy
Vertical Marketing Strategy
1. Pick a specific vertical market and target it
2. Start with your existing client base, if you have one Segment into groups:
• What are the key professional stresses?
• What are the key personal stresses?
• What knowledge-based Distinctive Value would they find useful?
• Attend trade shows for that vertical (nobody else will)
• Read journals and articles for that vertical
• I'm (we are) a specialist in _____ industry; your needs are different than other business people
3. Title: Business Optimization Specialist – Automotive Industry
You can order various business cards to emphasize the industries you specialize in. The titles can appear as listed above in various industry segments that you choose.
Manual Revised: April 3 2025 Confidential
- 91 -
