Page 71 - Schooley Mitchell Marketing Manual
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SCHOOLEY MITCHELL
MARKETING MANUAL
Referrals
Promote Your Clients SMARRT Relationship Builder
9) Draft an email asking your client for a time to do a short interview with one of our media specialists, who will write a feature story for them – for our website and theirs, and their social media. This story can feature them or their business or a charity. Follow up with a phone call if they don’t respond to email.
Hi <Contact Name>
More and more businesses are utilizing digital content to promote themselves online, so I was wondering if you’d like us to do a short feature story about you and your business.
These features are always an interesting read and are great to share online. I have attached an example we have written for another client so you can see what we are offering to do for you.
If you are interested, please suggest a few times you could talk to our media specialist, who will conduct a quick phone interview and then write the story. Once the story is finalized, I will gladly post it to my website and social media profiles for you.
If you aren’t able to participate right now, just let us know and we’d be happy to reach out when you are ready. Yours truly,
<Consultant Name> Schooley Mitchell
Manual Revised: April 3 2025 Confidential
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