Page 70 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Referrals
Promote Your Clients SMARRT Relationship Builder
7) Send a testimonial letter to your client electronically, along with a note of explanation, and offer to send a hard copy in the mail. The testimonial can endorse their goods or services, or touch on the company’s work in the community, charitable efforts, or awards.
Dear <Contact Name>:
I wanted to provide you with some continuing value, so I thought I would write a letter of recommendation for you. I have attached an electronic version for your convenience, but please let me know if you would like me to mail you a hard copy.
I will also post it to my website with a link back to your page. If you would like anything changed, or any information added to the letter, just let me know and I'll have my marketing team adjust it.
I really appreciate your commitment to running a great business and I hope you find the letter useful. Yours truly,
<Consultant Name> Schooley Mitchell
8) Send your client a Schooley Mitchell thumb drive with valuable content on it including unique music and a short video featuring Harvard Business School social psychologist Amy Cuddy. Send along an email to describe the content.
Hi <Contact Name>
At Schooley Mitchell, we’re so fortunate to have an extensive library of great content. I thought you might find some of it interesting, so I’ve copied a few items onto a thumb drive and had it sent out to you.
It includes unique music and a short video featuring Harvard Business School social psychologist Amy Cuddy. I hope you enjoy the content and have use for the thumb drive.
Yours truly,
<Consultant Name>
Schooley Mitchell
Manual Revised: April 3 2025 Confidential
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