Page 55 - Schooley Mitchell Marketing Manual
P. 55

SCHOOLEY MITCHELL
MARKETING MANUAL
Referrals
Endless Chain – Existing Clients Looking vs Not Looking
How many SHOULD be looking?
    Manual Revised: April 3 2025 Confidential
Our job is to turn those that are not looking into “looking”
Referrals are the best weapon to inform those that are not aware of our service and value
- 53 -
Power person driven ] Business issues defined Requirements on paper Evaluation team in place
ONLY 3% – 5% ARE LOOKING BASED ON THESE CRITERIA
Not Looking
Looking
Current Active Real* Evaluations





















































































   53   54   55   56   57