Page 53 - Schooley Mitchell Marketing Manual
P. 53
SCHOOLEY MITCHELL
MARKETING MANUAL
Referrals
Endless Chain – Existing Clients
Fact
• A segment of the population is looking for our service right now
• People want referrals
• People don't want to pick randomly for accountants, lawyers, doctors, insurance agents, real estate agents, mechanics, etc
Referred leads are:
• Easier to close
• Have fewer objections • Have stronger loyalty • Remain clients longer • Have more trust
Manual Revised: April 3 2025 Confidential
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