Page 33 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Scripts
Two Line Intro – What We Do
Always be the first to ask what they do – listen with interest, empathy, and ask a few questions. They will always ask what you do. Your response:
We are the profit keepers.
Two Line Intro – What We Do
We’ve had a couple of people ask me what we use for a one-line explanation when asked what we do (OK – two liner). Here’s a great teaser which then will get people to ask further questions so you can go into your more descriptive stories and elevator speech.
“You know how business people pay too much for their telecom, merchant services and courier and don’t know if they’re paying the right amounts? That’s what we do – we help make sure they’re not paying more than they should be paying to their vendors.”
“By describing a common problem first, it helps the potential client perceive a need and then they see you as the potential solution.” (Jeff Mowat)
Manual Revised: April 3 2025 Confidential
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