Page 32 - Schooley Mitchell Marketing Manual
P. 32
SCHOOLEY MITCHELL
MARKETING MANUAL
Scripts
Ask for a Briefing
Ask for a Briefing
Strategy: Ask for a Briefing
• “I’m not sure if I can help you”
• “I’d like to show you so I can determine if I can help”
• Briefing in 14 days (or 21) – schedules are usually not filled that far out; people will commit that far out
Sample
Hi, this is Dennis Schooley from Schooley Mitchell calling.
I’m an Optimization Specialist for the [auto] industry. I help companies cut your business costs in several areas, all those costs below the gross margin line, the costs that cause death by a thousand cuts, all from an independent standpoint. I’m not sure if I can help you or not, which is why I’m calling.
We’ve helped other companies like yours and I’d love to be able to come in to show you what we’ve done for them. It will help me determine if we’re able to do the same for you.
I’d like to set up a short briefing, it should take 20 to 30 minutes. Do you have something open on your calendar two weeks from now?
Manual Revised: April 3 2025 Confidential
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