Page 267 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Bibliography
I will concede that some of the books have to be taken in the right light. For example the Susan Roane book is hokey and full of self-compliments, and is actually maddening in some spots.
However, at the end of the book I did acknowledge that she made some great practical points that should be followed even though they seem so simple. I Moved Your Cheese contradicts Who Moved My Cheese – puzzling! Some are difficult like The World is Flat and Inside the Tornado. Mind Power has some ‘out there’ thoughts.
Sometimes Malcolm Gladwell can be frustrating because it seems there are never clear conclusions. He is a great author with really great insights. However, he is also frustrating. You read his statements and positions on one page and you go - oh yeah, yeah...and then the next page he proves the opposite and you go – oh, damn!
At the end of the book Jab, Jab, Jab, Right Hook, it was clear that the social media strategies that he discussed were really not for our business for the most part but it was still interesting.
In addition, there are lots of books on the topics of hard selling skills such as prospecting, target marketing, setting meeting (briefing) expectations, meeting with the right person, time management, negotiation, cold calling, etc. but I have not included those books on my list. Everyone should read those books as well. Google the topics – read the books - they will make you money.
One of the books quotes coaching great, John Wooden as follows; “Once you’re done learning, you’re done.”
Anyway, I hope some of you use this bibliography to increase your own knowledge and broaden your business and interpersonal skills. As I said, it will make you more money.
Manual Revised: April 3 2025 Confidential
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