Page 265 - Schooley Mitchell Marketing Manual
P. 265
SCHOOLEY MITCHELL
MARKETING MANUAL
Sales & Marketing Training Overview
g. Always present a multi-year table of savings h. Consider segmented recommendations
i. Visit client periodically
16) Sales Activity Plan – An Absolute Must!
a. Three months of detailed daily activities by the hour b. One year more macro view of activities
c. Goal setting is a must - integral part
i. SMART Goal setting 1. Specific
2. Measurable 3. Attainable 4. Relevant
5. Time bound
17) Sales plan should include telemarketing – on a REGULAR basis – EVERY top Franchisee says to use telemarketing regularly
Manual Revised: April 3 2025 Confidential
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