Page 266 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Bibliography
I have had several Franchisees ask me for a list of books that I have read. I have provided a bibliography of some of those books for everyone.
I have not included the standard fare of authors like Covey, Goleman, Pink, Collins, Hill, & Ziglar, etc. I have read them too but most of you know them (or should know them). They have all written great books that are widely reviewed and discussed. However, I have listed books that are not necessarily the standard fare although I’m sure you have heard of some of them, and have maybe read them. Some of them are quite old with a few outdated ideas but still carry valuable messages. Some of them are brand new.
As you know, I preach with conviction that everyone should read at least one business book each month. There are several reasons for this conviction:
1) It helps you to be interesting and to add value to networking conversations
2) It keeps your mind active and fertile and accepting of new and developing ideas 3) It helps you to be interesting and to add value to networking conversations
4) It keeps you motivated to continually improve and grow
5) It helps you to be interesting and to add value to networking conversations
6) It just makes you smarter – and that turns into money, success, and happiness 7) It helps you to be interesting and to add value to networking conversations
I haven’t really put the books in order of preference or value. However, I will say that I have read the first ten books listed multiple times in order to really understand them and use the great info provided. I will also say that if nothing else make it a contract with yourself to read the first ten books listed within a year and you will be a smarter, more profitable, and more effective person – period.
Here’s a profound thought for you – read and re-read and learn the ones marked in yellow and you will change your life! For the better by a mile.
So instead of turning on the TV at night... (The Real Housewives of Atlanta isn’t really that mind-expanding – and it sure doesn’t make you any money).
Manual Revised: April 3 2025 Confidential
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