Page 186 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Cheat Sheets – Telecom
Construction Company
Telecom Cheat Sheet
I love when clients receive unexpected dollars for better use in their business.
We had a client, John, who was VP Finance for a fair-sized construction company. He was annoyed because he was receiving complaints from some of his drivers about the fleet tracking system not actually tracking properly. It was the last thing he wanted to deal with, but it was causing concern, and the drivers were important to the business. He even discovered one vehicle in the system that showed it was in China when he could see it outside his window in Ohio.
When he couldn’t get the vendor to respond to his requests for help, John reached out to us, and we were able to follow up on the support requests for him. We also ensured that the vendor provided proper service to the 120 vehicles in the fleet. At the same time, we prepared a report to show market alternatives. He wanted to switch as fast as possible, and we facilitated that for him as well.
In the end, we were able to save 43% on the ongoing invoices, which was just under $1,500 per month – just for fleet tracking! Even though the company was under contract with the incumbent vendor we were able to ensure there were no penalties for terminating the contract because of the horrible customer service. John was pleased, and also relieved as his drivers were now happy, the system showed the trucks where they were actually located, and he now didn’t have to deal with driver complaints any longer.
Unresponsive vendors need to be dealt with regularly as it usually means something is wrong.
Manufacturing Company
I hate when clients pay for things they shouldn’t.
Our client, Joanne, was the controller for a manufacturer. She was in charge of wireless telecom, but also several other areas of responsibility. The cost was continually going up and down for the 52 wireless devices and she was frustrated that it was difficult to provide accurate budget data. The invoices were difficult to follow and very confusing for all the tablets and smart phones listed. She was already working overtime and was fearful she was going to miss more family time to try to figure this out.
We happened to reach out to Joanne through a referral and she was quite relieved to bring us on board. She provided us with invoices and contracts to sift through. Through our analysis, we identified unused lines, overages on some devices, and underusage on others. We were able to eliminate the unused lines for her and recommended better plans to allow for the fluctuating usage. Joanne felt like she was doing two things at once because she was able to take her son to little league and still feel the comfort that the wireless problems were being addressed.
In the end, the client wasn’t paying for phones that were in a drawer somewhere, and also had better pricing packages matched to proper levels of use per unit. The savings were almost $2,100 per month. Joanne was very happy because now she had reliable numbers for budgets, and also knew she wasn’t paying more that she should be. As an added bonus, we were able to identify better solutions for international calling which was completely unexpected by Joanne. And she attended the little league games without missing an inning.
Actual usage should be matched to each device, each month to avoid digging a pit of lost money – and time.
FOR INTERNAL USE ONLY
Manual Revised: April 3 2025 Confidential
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