Page 179 - Schooley Mitchell Marketing Manual
P. 179
SCHOOLEY MITCHELL
MARKETING MANUAL
Define The Project
Define The Project
Get out of the ‘instant gratification’ mindset
Long-term value to the client – and to you!
“Let’s get started with the most important category(s) to you
We have found that the best results come from attacking 1, 2 or 3 categories at a time
We can certainly start additional categories soon – so we are continually identifying savings opportunities for you
Let’s think of this as a ‘project’ where we need the least amount of time from your staff at any one time Can I get the contact info for a lower-level staff member to gather any information I need
Manual Revised: April 3 2025 Confidential
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