Page 177 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
The Briefing
Summary of Questions
Sample Summary of Questions
Two types of questions:
Questions to gather information for you to understand 1) Status/Issue Questions
• Confirm that you know certain things from reviewing their website and you just want to ensure they are still accurate
• Are there any plans for relocations or expansions?
• Do you accept credit or debit card payments – or other electronic payments?
• Do you send small packages through shipping and courier services? Do you receive small packages from your distributors billed to your company's accounts?
• How do you dispose of waste? Do you use a shredding or recycling service?
• As it relates to telecom, besides yourself, who is responsible for technology recommendations and project management?
• Determine how many of these types of questions you need to ask and draft a list that you feel is most ap- propriate for this client. Create your custom list so you fully know how they operate and how they commu- nicate.
Questions that add value for them – VALUE LINE 1) Implication Questions
1) Do you have software to recover past billing errors?
2) Do you have tools to ensure any fees, surcharges and miscellaneous items are correct and not over- charged?
3) Do you have tools to ensure you don't miss any new special pricing offers that are time limited?
4) Do you ever have increases on your bills that are unexplained or undiscovered until after the fact?
5) Do you have software to ensure you are getting all refunds due to you within the required time frame for late shipments?
Manual Revised: April 3 2025 Confidential
- 172 -