Page 175 - Schooley Mitchell Marketing Manual
P. 175
SCHOOLEY MITCHELL
MARKETING MANUAL
The Briefing
Why Stories Work
Why Stories Work
Neuro-coupling – Two people’s brains sync with stories – mirror neurons
Oxytocin – More is released with stories – creates empathy for story-teller (trust builds)
Stories affect the Amygdala – Emotional decision making
Decisions are not made on Data – they are made on emotion – start with the Amygdala
Stories
1) Build & release tension – where is it going?
2) Builds an idea (can leave you changed)
Stories should reinforce the data
Manual Revised: April 3 2025 Confidential
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