Page 114 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Cheat Sheets – Professional Coffee Meetings
Professional Coffee Meetings Cheat Sheet
Pain Points
Client Acquisition
Time
Delivering Value to Clients
Differentiating From Competitors
Seeking Consulting Dollars from Clients – Competing against all others seeking those dollars
Story
Actually, that makes me think about a friend of mine, Joel. I actually knew him before I started my Schooley Mitchell business. He’s in consulting too.
He was always looking to improve his business, and after I started to acquire a few clients for my business, there were a couple that I was able to refer to him. He referred one of his to me too.
The client was a little skeptical at first, but he had mentioned to Joel that he was mad at his telecom vendor because of lack of response. It made Joel think of me, but the client didn’t think we could help him. Joel just said, why not have them take a look, there’s no cost if they don’t find anything for you?
The client ended up having us look at three cost categories for them and was really pleased when we were able to recover some billing errors for more the $5,000 for them. We also reduced their annual cost for telecom, courier, and waste costs by over $20,000. They have now asked us to look into 2 other categories for them as well.
They told me they used the money to obtain some software they were outing off and also to hold a company function for their mangers.
They actually took Joel out to lunch to tell him about the results, so it was good all around.
Manual Revised: April 3 2025 Confidential
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