Page 116 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Referrals
Paid Referrals
Referral Source Correspondence
Short email to your referral source to tell them that you are providing an introductory email to use to make referrals. It also reinforces that you are confident the client will be happy and that your business receives referrals regularly.
Hi Michael:
I know you are very busy so I want to help you as much as possible so you don’t have to spend much of your valuable time, and yet you can benefit along with me in the referral process.
As I mentioned earlier today, I would send you a quick note to introduce me to John Jones over at Jones Plumbing. I know that John will be pleased when we are able to help him increase his profits like we have with our other happy referral clients.
Please let me know if you have any questions or if you need anything else from me. Yours truly,
Joe
Email for your referral source to use to introduce you so they don’t have to draft it themselves.
Hi John:
I’ve been doing business with Joe Smith at Schooley Mitchell for the past little while and I thought you might really benefit from an introduction.
Schooley Mitchell helps increase your profits by helping you to reduce your expenses. The best thing about
their service is they don’t charge any fees for their consulting services. Any fees they earn come out of the found money they create for you through their professional analysis. They specialize in numerous areas such as merchant services and waste, but they don’t sell you anything. They just help you reduce those expenses. Anyway, I know that they have helped a number of businesses in your industry so I thought I would make the introduction for you.
Joe told me he was going to give you a call so I thought I would let you know that I certainly recommend him to help you, and there is no risk to let him see if he can find you some additional profit.
Please give me a call anytime if you want to discuss Joe or Schooley Mitchell.
Michael
(Warehouse > Libraries > Sales & Marketing Library > Paid Referrals)
Manual Revised: April 3 2025 Confidential
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