Page 112 - Schooley Mitchell Marketing Manual
P. 112
SCHOOLEY MITCHELL
MARKETING MANUAL
Referrals
Sales Strategies
Professional Coffee Meetings
Conclusion
If you do this twice per week, exactly as it is laid out, that’s 100 effective meetings per year. You have to obtain benefit from knowing 100 professionals you didn’t know before
Some won’t like you...but... some will
The worst result is you don’t connect with them...
But...
At least you know them
One more professional knows you
It may be a nice opener at a networking event where you run into them – with someone else
The second worst result is they can’t make referrals to clients that would be good for us, and they are not a good potential client...
So what!
You know another professional.
Maybe it’s a bridge at a future networking event.
If you asked them the right questions, maybe you know something about them personally – everyone knows other businesspeople
Maybe you learned a different way they obtain business/network etc.
Maybe you learned about someone they know that could be a good connection Maybe you have a connection for them – add value to the relationship
There should be no wasted meeting!
We have also developed a Cheat Sheet to be a helpful guide for Professional Coffee Meetings
Manual Revised: April 3 2025 Confidential
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