Page 97 - Schooley Mitchell Marketing Manual

SCHOOLEY MITCHELL
MARKETING MANUAL
Referrals
Verticals
Vertical Marketing Strategy
establish relationships for drip and follow up.
Step 10 – Post to Web and Socials
Post to your Splash Page and your social media – Comms can help – any success stories and other relevant information for the industry. Do this from the moment you select the industry and continue perpetually. This is a momentum builder and establishes even more expertise and experience. In the beginning, before you have clients, use other Franchisee stories and posts etc.
Decide to make your first post today.
Step 11 – Challenge Yourself
If you really commit to do all these things for a particular vertical you will create success for yourself. Ask any of the Franchisees listed above and you will find these are the types of things they are doing and have done.
Are you willing to put yourself out there and really pursue this strategy? Are you willing to pursue the goals you set for yourself when you started Schooley Mitchell? Are you willing to admit to yourself that you haven’t executed these 11 steps - but can you do them now. Starting today. It takes effort and it takes a change. It takes courage.
Manual Revised: April 3 2025 Confidential
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