Page 89 - Schooley Mitchell Marketing Manual
P. 89
SCHOOLEY MITCHELL
MARKETING MANUAL
Referrals
Getting To Know You
28) How do you stay on top of IT?
29) If they have business customers, ask them what the challenges/problems of their top customers would be.
30) Have you figured out a way to help your customers in their businesses with any of those problems? (This one can go many different ways but can lead to gold for you if you can figure out how to help them help their customers).
31) The same conversation related to their important vendors (now you’re finding out about their vendors)
32) What do you do for fun when you’re not working all the time?
33) By the way, I don’t think I asked, what does your spouse do (or kids/grandkids too – – depending on their age)?
34) Any other relatives in business?
35) What about your neighbors?
36) Any friends in business?
Manual Revised: April 3 2025 Confidential
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