Page 80 - Schooley Mitchell Marketing Manual
P. 80

SCHOOLEY MITCHELL
MARKETING MANUAL
Referrals
Know Your Source
List every paid referral source using the Paid Referral Source Tracking Sheet
Fill in as much information as you can and then make it a mission to learn the rest of the information for every single source.
Stalk them one at a time.
1) Google their business (if applicable)
2) Google them personally
3) Go to their website
4) Google any businesses mentioned on their website
5) LinkedIn
6) Facebook
7) Twitter (X)
8) Instagram
9) Google Places
10) Drive by their business (if a business)
Find out as much as you can about them for several purposes:
1) Specific asks at 1-2-1 meetings/lunches
2) Better conversations at meetings and 1-2-1’s
3) Know their:
  Manual Revised: April 3 2025 Confidential
- 78 -
a. Neighbors
b. Vendors
c. Customers
d. Personal Associates
e. Business Associates
f. Association
g. Competitors
h. Promotion Strategies
i. Charities they support
j. Challenges
k. Other networking activities

































































   78   79   80   81   82